A web design agency in London designs, builds, and launches business websites that attract the right visitors, load fast on every device, and convert those visitors into enquiries or sales. Evshm combines strategic UX design with clean development to deliver websites that work as commercial tools — not just digital brochures — from the moment they go live.
Every project starts with your business goals — not a template. We build websites that are designed to perform from day one.
What does a custom business website include? We design and build bespoke websites from scratch — no page-builder shortcuts or recycled templates — ensuring your site is unique, fast, and structured specifically around how your target customers make decisions. Every page is written and laid out to move visitors toward a conversion action.
How do we build e-commerce sites that actually sell? We build online stores with conversion-optimised product pages, frictionless checkout flows, and integrated inventory management — built on Shopify or WooCommerce depending on your catalogue size and operational requirements. Our e-commerce builds include full mobile checkout testing before any site goes live.
What makes a landing page convert? A high-converting landing page has a single objective, zero distractions, and a clear value proposition above the fold. We design landing pages for paid campaigns, product launches, and service offers — A/B testing headlines and CTAs to identify the version that converts at the highest rate before scaling any ad spend.
When should a business redesign its website? When the current site's bounce rate exceeds 65%, page load times are above 3 seconds, or the design no longer reflects the business's positioning — it's time to redesign. We handle full redesigns and platform migrations without losing SEO rankings, preserving redirect mappings and canonical structures throughout the transition.
Why does mobile-first development matter for SEO? Google uses the mobile version of your site for indexing and ranking — so a site that's difficult to use on a phone is actively penalised in search results. We design for the smallest screen first, then scale up, ensuring every tap target, font size, and layout decision is optimised for the device most of your customers are using.
How much does website speed affect business revenue? A 1-second delay in load time reduces conversions by up to 7% per second of delay, according to Akamai's 2023 performance benchmarks. We audit and optimise existing websites for Core Web Vitals — compressing images, eliminating render-blocking scripts, and configuring caching — to bring PageSpeed scores above 90 on both mobile and desktop.
A structured process means no surprises — you know what's happening at every stage, and you sign off before we move forward.
We run a structured 90-minute discovery session — mapping your target audience, competitors, current conversion bottlenecks, and business goals. We leave with a written creative brief you approve before any design work begins, so the project starts from an agreed foundation rather than assumptions.
We build low-fidelity wireframes of every page, mapping the information architecture and user journeys before a single colour is chosen. This stage surfaces structural problems early — when changes cost hours, not days — and gives you a clear picture of how visitors will move through the site toward a conversion.
We design high-fidelity mockups in Figma for your approval, then build the site to spec — clean semantic code, optimised assets, and performance budgets enforced throughout. You review a staging version of the live site before we proceed, with two rounds of amends included in every package.
Before going live, we run a 47-point pre-launch checklist covering cross-browser testing, mobile rendering, form validation, page speed scores, SEO technical elements, and security headers. The site launches only when every item passes — not before. You receive a written handover document with access credentials and a walkthrough of the CMS.
Every website we build comes with 30 days of included post-launch support for bug fixes and minor updates. Growth and Enterprise clients receive ongoing monthly maintenance covering security patches, performance monitoring, and quarterly conversion reviews — so your site's performance improves over time rather than degrading.
Numbers from actual client projects — tracked 90 days post-launch against pre-launch benchmarks.
Challenge: An outdated 2017 website with a 78% bounce rate and no clear call-to-action structure was losing dozens of qualified enquiries per month to faster-loading competitors ranking above them for local search terms.
Challenge: A Wix-based store with slow load times on mobile (6.2 seconds to interactive) and a checkout abandonment rate of 81% — above the 70% industry average — was processing far fewer orders than the traffic volumes justified.
Challenge: A template-built site that ranked on page three for every target keyword and couldn't be edited by the internal team without breaking the layout — resulting in outdated service information and no blog content for over 18 months.
Challenge: 80% of bookings still came through phone calls, with a basic website offering no online booking capability and no way to capture leads outside of business hours — a significant constraint on the practice's capacity to grow.
Every package includes discovery, design, development, testing, and launch. You know the total cost before we start.
All prices exclusive of VAT. Hosting and domain costs are not included but we can manage these on your behalf. Payment plans available on Growth and Enterprise packages.
Direct answers — no filler, no jargon. If your question isn't here, it takes 30 seconds to ask us directly.
A professionally designed business website in London costs between £997 and £8,000+, depending on the number of pages, required functionality, and whether e-commerce or custom integrations are needed. Freelancers typically charge £500–£2,000 and deliver inconsistent quality; larger agencies charge £8,000–£30,000+ for similar outputs. Evshm sits in the middle — offering agency-quality design and development at SME-accessible fixed prices, with full transparency on scope before any work begins.
A standard 5–10 page business website takes 3–5 weeks from brief to launch. E-commerce sites and platforms with custom features typically take 6–10 weeks. The most significant variable is client feedback speed — projects where clients review and respond within 48 hours consistently finish faster. Evshm operates a structured project timeline with weekly check-ins and defined milestones, so you always know exactly what stage the build is at and what's required from you next.
The best platform depends on your specific goals and technical comfort level. WordPress powers 43% of all websites globally and is the most flexible option for content-driven sites. Shopify is the most reliable choice for e-commerce. Webflow suits design-forward brands that need precise visual control without code. Custom-built sites deliver the highest performance. Evshm recommends the right platform based on your requirements — not which one is easiest for us to build on — and we're experienced across all four.
Templates are fast and inexpensive, but they carry a hidden conversion cost: template sites load slower due to unused code, look identical to competitors using the same theme, and can't be structurally optimised for your specific audience's decision-making journey. A custom website is designed around how your customers think and what motivates them to act. Every Evshm website is built from a blank canvas, targeting sub-2-second load times and designed specifically around your customers' behaviour in your market.
Google ranks websites on three core pillars: technical quality (Core Web Vitals, mobile-friendliness, crawlability), on-page content (well-structured, expert-level copy that directly answers search queries), and off-page authority (links from credible third-party sites). Every website Evshm builds includes the technical SEO foundations that most agencies treat as optional extras — correct heading structure, schema markup, optimised page speed, and a clean XML sitemap — giving you the strongest possible starting position from day one.
WordPress suits businesses that need to publish content regularly, have a team that wants to manage updates without a developer, and need a large plugin ecosystem. A custom-built site is better for businesses with specific performance requirements, unique functionality, tight security compliance, or where plugin bloat would compromise load speed. The right answer depends on your team's capacity and growth plans. Evshm will give you an honest recommendation after a discovery session — we don't have a financial incentive to push one stack over another.
A full redesign is typically warranted every 3–5 years, but data matters more than calendar time. Redesign immediately if your bounce rate exceeds 65%, your mobile PageSpeed score is below 50, your Core Web Vitals are failing, or your site no longer reflects your current positioning and pricing. Evshm offers a free website performance audit that gives you concrete data on whether a redesign is necessary — rather than guessing based on how long it's been since the last one.
Mobile-first web design means building the mobile version of a site before the desktop version, then progressively enhancing the layout for larger screens. This approach is critical because Google uses mobile-first indexing — it ranks your site based on the mobile version, not the desktop version. A site that performs poorly on mobile will rank lower regardless of desktop quality. Every website Evshm builds is designed mobile-first, with Core Web Vitals scores verified on a real mobile device before any desktop layout is finalised.
Get a free website performance audit and a no-obligation quote in 48 hours. We'll review your current site, identify the three highest-impact improvements, and show you what a new website could realistically achieve for your business — before you spend a penny.
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