Google Ads Agency in London
Evshm is a Google Ads agency in London that runs pay-per-click campaigns designed to generate leads and sales from the first week. We handle keyword research, ad copywriting, landing page optimisation and bid management for businesses across London and Essex. Most clients achieve positive ROI within 60 days.
Google Ads delivers an average return of £8 for every £1 spent, with businesses making an average of £2 in revenue for every £1 spent on Google Ads across all industries.
Get Free ConsultationGoogle Ads Services We Provide
PPC Campaign Management
Full-service Google Ads management including Search, Display, Shopping and YouTube campaigns. We handle everything from initial setup through to ongoing optimisation, bid adjustments and performance reporting for London and Essex businesses.
Landing Page Optimisation
Design and optimise landing pages that convert clicks into customers. We test headlines, copy, forms and calls-to-action to maximise conversion rates and reduce your cost per acquisition across all campaigns.
Conversion Tracking Setup
Implement comprehensive tracking to measure phone calls, form submissions, purchases and other valuable actions. Accurate data ensures we optimise campaigns based on real business results, not vanity metrics.
Google Shopping Ads
Product feed optimisation and Shopping campaign management for ecommerce businesses. We structure campaigns to maximise return on ad spend while maintaining profitable cost per sale across your product catalogue.
Remarketing Campaigns
Re-engage visitors who left your website without converting. Our remarketing strategies bring potential customers back with targeted messaging based on pages viewed, products browsed and actions taken.
Local Service Ads
Google-guaranteed ads for service businesses in London and East London. We manage your Local Service Ads profile, respond to leads and optimise performance to generate qualified enquiries at lower costs than standard Search campaigns.
Why Choose Evshm as Your Google Ads Agency
London Market Expertise
We understand competitive landscapes across London and Essex including East London boroughs. Our campaigns account for local search behaviour, peak hours for different industries and demographic variations that impact ad performance and cost per click.
Transparent Pricing
Management fees start from £397 per month with no hidden costs or long-term contracts. Monthly reports detail every penny spent, showing click volumes, conversion rates and exact ROI. You maintain full ownership of your Google Ads account and historical data.
Results-Driven Optimisation
We optimise campaigns weekly based on conversion data, adjusting bids, pausing underperforming keywords and testing new ad copy. Most clients see cost per lead decrease by 30-50% within 90 days as we refine targeting and messaging.
Google Ads Results for London Businesses
Plumbing company in East London generating qualified enquiries at £12.40 per lead from Google Ads. Campaign delivers 45-60 leads monthly with 18% converting to booked jobs, achieving 420% ROI.
Solicitors firm in central London achieving 6.8% click-through rate on Search campaigns, more than double the industry average. Strong ad copy and exact keyword targeting drive qualified traffic at 35% lower cost per click.
Ecommerce retailer serving London and Essex generating £5.40 for every £1 spent on Google Shopping ads. Product feed optimisation and negative keyword refinement increased profitability by 180% in 5 months.
Frequently Asked Questions
How much should I spend on Google Ads in London?
Budgets vary by industry and competition. Evshm recommends starting from £300-£500 per month for local campaigns. We optimise bids to maximise results within your budget. Service businesses in competitive London sectors like legal, dental or property typically need £800-£2,000 monthly to achieve meaningful volume.
How quickly will Google Ads generate leads?
Campaigns can start generating traffic and leads within days of launching. Meaningful data for optimisation typically appears within 2-4 weeks. Most businesses see consistent lead flow by week 3-4 as we refine targeting based on early performance data and conversion tracking insights.
Does Evshm charge a management fee on top of ad spend?
Yes. Our management fee starts from £397 per month, separate from your ad spend. This covers campaign setup, optimisation, reporting and ongoing management. Unlike percentage-based fees, our fixed pricing means you keep more profit as campaigns scale and performance improves.
What is the average cost per lead from Google Ads?
Cost per lead varies by industry. Most London service businesses see costs between £15-£50 per qualified lead. Evshm works to reduce this cost over time through continuous optimisation. Professional services like accountants or solicitors typically see higher costs of £40-£120 per lead due to higher customer lifetime value and competition.
Can I run Google Ads and SEO at the same time?
Absolutely. Running both simultaneously maximises your visibility. Ads deliver immediate leads while SEO builds sustainable organic traffic. Evshm manages both for integrated results. Data from PPC campaigns informs SEO keyword targeting, while organic rankings reduce dependency on paid traffic over time.
How do I know my Google Ads budget is not being wasted?
Evshm provides full transparency with monthly reports showing every click, conversion and cost. We implement conversion tracking so you see exactly which ads generate real business results. You receive access to your Google Ads account dashboard and monthly video walkthroughs explaining performance, optimisations made and recommendations.
Ready to Generate Leads with Google Ads?
Get a free PPC consultation and campaign audit from our London-based team
07412 888286Book Free Consultation