Generative Engine Optimisation for London Businesses

GEO is the practice of optimising your content to appear in AI-generated answers from platforms like ChatGPT, Claude and Perplexity. Unlike SEO which targets search rankings, GEO targets AI citations. Evshm helps your brand become the source AI models recommend when users ask for advice, solutions or local businesses in your industry. This includes restructuring content for AI comprehension and building authority signals across platforms AI models trust.

No. GEO complements SEO. 76% of AI citation sources also rank in Google's top 10. Strong SEO feeds GEO visibility and vice versa. Evshm recommends investing in both for maximum online visibility. The structured content and schema markup that improve AI citations also enhance traditional search rankings, while high-authority backlinks boost both SEO performance and the likelihood that AI models will cite your brand as a trusted source.

Evshm tests 20+ relevant queries across ChatGPT, Claude, Perplexity and Gemini monthly to track whether your brand appears and how it is described. We simulate the exact questions your potential customers ask, then analyse each AI response to determine citation frequency, accuracy and positioning. You receive a detailed report showing which queries generate mentions, what information AI models cite and how your visibility compares to competitors.

Initial visibility improvements can appear within 2-4 weeks, faster than traditional SEO. However, building sustained authority takes 3-6 months of consistent optimisation and third-party citation building. AI models update their knowledge bases continuously, so properly structured content and schema markup can influence responses relatively quickly. Evshm tracks improvements monthly and adjusts strategy to accelerate results while building long-term authority across all major platforms.

An answer capsule is a 50-60 word paragraph at the top of your page content that directly answers the core question the page addresses. AI models extract these blocks when generating responses. Evshm writes answer capsules for every page, ensuring they are concise, factual and contain the key information AI needs to cite your brand confidently. This format dramatically improves extraction rates because AI models prefer clear, direct answers over long explanatory content.

ChatGPT has 800 million weekly users and accounts for 77% of AI referral traffic. Google AI Overviews appear on over 50% of searches. Evshm optimises for all major platforms simultaneously because each AI draws from slightly different knowledge sources and user bases. While ChatGPT dominates current traffic, Perplexity, Claude and Gemini continue to grow rapidly, and appearing across all platforms ensures you capture the full market of AI-assisted searchers.